Innovation


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  • EXPERIENCE NISSAN INNOVATION AND EXCITEMENT LIVE HERE

    We believe every new idea is an opportunity to make vehicles that are more exciting and rewarding to drive. And a good idea becomes great when it's accessible to a wide range of owners - and that's why you'll find innovation in every model we make. In these sections here, you'll find out about the ways in which we hope to move you, including sharing our passion for the world beyond cars. We'd love to have you along for the ride.

  • New Nissan Ginza Brand Center

    A new informative center at Ginza in Tokyo opened on the 24 September 2016. It functions as a base for communicating Nissan's Intelligent Mobility solutions and helps our customers experience our future driving propositions.

    Intelligent Mobility
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    THE FUTURE IS HERE

    From predictive technology that gives you greater control of your drive to the world's best-selling zero emission vehicle, the Nissans you enjoy today hold the keys to the future of mobility.

    LEADERSHIP
  • THE HUMAN TOUCH

    Life is all about connecting, and Nissan technology makes it seamless. Your social network, your music and the world around you - new discoveries and old favorites - are all at your fingertips.

    TECHNOLOGY
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  • THE ULTIMATE TEST

    We head to the racetrack not just for the adrenaline. Motorsport is the ultimate proving ground for the road-ready innovation in your Nissan.